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Alex Cooper Joins Forces with NWSL ⚽
Ryan Serkes
May 20, 2025
The
Daily Trade
Hey Daily Traders,
Alex Cooper, known for her influential 'Call Her Daddy' podcast, is making waves in the sports world by partnering with the National Women's Soccer League through her Unwell Hydration brand. This collaboration, launched with a match between Bay FC and Angel City FC, aims to broaden the NWSL's fan base, though it has sparked debate among supporters about aligning with league values.
Meanwhile, Elyria, Ohio, is revitalizing its downtown with a Retail Pop-up Shop Program, offering small businesses rent-free space to test the market. In Sanford, Michigan, the community's resilience shines as it rebuilds stronger after a devastating dam failure, showcasing the power of community spirit and strategic funding in transforming adversity into opportunity.
Here's what's happening today:
- ⚽ Alex Cooper partners with NWSL for growth
- 🏢 Elyria offers free retail space for small businesses
- 🌊 Sanford rebuilds after 2020 dam failure
- 🎁 +10 more business & investing news stories you might like
- 📊 +4 technical analysis results
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Sports  Alex Cooper, host of the 'Call Her Daddy' podcast, has partnered with the National Women's Soccer League (NWSL) through her Unwell Hydration brand. The partnership was launched at a match between Bay FC and Angel City FC, where Cooper's brand hosted fan activities. This collaboration aims to expand the NWSL's audience by leveraging Cooper's platform, known for its strong female community. Despite her past association with Barstool Sports, Cooper emphasizes the positive impact she aims to bring to women's sports. However, the partnership has raised concerns among some NWSL supporters. They worry about the league's direction and the potential disconnect between Cooper's brand and the league's values. While some fans appreciate the growth opportunity, others desire more involvement in decision-making processes. The partnership exemplifies the challenges and opportunities in expanding the NWSL's reach while maintaining its core values. Key Takeaway
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Real Estate  The city of Elyria, Ohio, has launched the Downtown Retail Pop-up Shop Program to support small businesses and revitalize its downtown area. This initiative offers selected businesses rent-free commercial space in City Hall for up to three months, complete with free utilities and public Wi-Fi. The program aims to provide entrepreneurs with a low-risk opportunity to test the local market and establish a physical presence. In addition to free space, participants receive assistance with permits and connections to local development organizations. This program is part of a broader effort to revitalize downtown Elyria and attract more businesses. By reducing startup costs, the city hopes to encourage more entrepreneurs to consider Elyria as a viable location for their ventures. Key Takeaway
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Real Estate  Sanford, Michigan, has made significant strides in rebuilding after the catastrophic dam failure in 2020. The disaster left the town underwater, but five years later, Sanford has transformed its landscape with new baseball fields and community facilities. The community's resilience is evident as residents and local leaders have worked tirelessly to restore and improve the town. Key to this recovery has been securing state and federal grants, alongside community support and donations. Sanford's story is not just about physical reconstruction but also about psychological resilience and community spirit. The town has emerged stronger, with new businesses and facilities contributing to its growth and revitalization. Key Takeaway
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More Business & Investing news
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- 💳 Credit Clock rated best for bad credit loans (Link)
- 🏨 Ryman Hospitality to acquire Phoenix resort for $865M (Link)
- ❌ Georgia chlorine plant won't be rebuilt after incidents (Link)
- 🏠 Carefree, AZ home prices jump 53% in a year (Link)
- 🔋 Doral Renewables secures $1.5B for solar projects (Link)
- 🎥 Miami real estate uses AI video tours for sales (Link)
- 🔄 Global scrap metal market to hit $577.2B by 2034 (Link)
- 🏘️ Coachella Valley tackles affordable housing shortage (Link)
- 🌾 Northwest farmers struggle with trade war impacts (Link)
Today's Technical Analysis
RSI Sell | MFI Sell | WillR Sell | AO Sell |
CCI Sell | BBANDS Sell | ULTOSC Sell | STOCH Sell |
RSI Sell | MFI Sell | WillR Sell | AO Sell |
CCI Sell | BBANDS Hold | ULTOSC Sell | STOCH Sell |
RSI Sell | MFI Sell | WillR Sell | AO Sell |
CCI Sell | BBANDS Hold | ULTOSC Sell | STOCH Sell |
RSI Sell | MFI Sell | WillR Sell | AO Sell |
CCI Sell | BBANDS Hold | ULTOSC Sell | STOCH Sell |
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Technical Indicator Information
Relative Strength Index (RSI) | Period: 14 days | Overvalued threshold: 70 | Undervalued threshold: 30
Money Flow Index (MFI) | Period: 14 days | Overvalued threshold: 80 | Undervalued threshold: 20
Williams Percent Range (WillR) | Period: 14 days | Overvalued threshold: -20 | Undervalued threshold: -80
Aroon Oscillator (AO) | Period: 14 days | Overvalued threshold: 75 | Undervalued threshold: -75
Moving Average Convergence/Divergence (MACD) | Period: 26/12/9 days | Overvalued threshold: MACD crosses below MACD Signal | Undervalued threshold: MACD crosses above MACD Signal
Stochastic Oscillator (STOCH) | Period: 14/3/3 days | Overvalued threshold: %K crosses below %D above 80 | Undervalued threshold: %K crosses above %D below 20
Commodity Channel Index (CCI) | Period: 20 days | Overvalued threshold: 100 | Undervalued threshold: -100
Bollinger Bands (BBANDS) | Period: 20 days | Overvalued threshold: price >= upper band | Undervalued threshold: price <= lower band
Parabolic Stop and Reverse (SAR) | Period: variable 50 - 100 days | Overvalued threshold: SAR crosses above price | Undervalued threshold: SAR crosses below price
Triple Exponential Average (TRIX) | Period: 15 days | Overvalued threshold: TRIX crosses below 0 | Undervalued threshold: TRIX crosses above 0
Ultimate Oscillator (ULTOSC) | Period: 28/14/7 days | Overvalued threshold: 70 | Undervalued threshold: 30
Directional Movement Index (DMI) | Period: 14 days | Overvalued threshold: PlusDI crosses below MinusDI | Undervalued threshold: PlusDI crosses above MinusDI
Average Directional Index (ADX) | Period: variable 14 days | Requirement: >= 25
Analysis is only performed on securities with market caps in excess of $100 million and with daily trade volume in excess of $50 million.
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